Now that we as individuals have researched about the conventions of a typical film trailer in our genre and deconstructed 2 film trailers with the same genre and also one with a different genre, we feel that we each have an understanding of what needs to be done to create a successful film trailer. I have also decided that i would like to look at the methods used to connect with an audience and what an audience likes to see in a successful film trailer.
I have researched 'Qualitative' and ' Quantitative' methods. What are these methods of research?
Qualitative:
Qualitative research explores the 'why' in its analysis of unstructured information. it is used to investigate peoples attitudes, behaviours, value systems, concerns, motivations, aspirations, opinions, culture or lifestyles and it is used to inform business decisions, policy formation, communication and research. Interviews are usually used, incorporating open end questions without set responses, usually generating non- numerical data.
Quantitative:
Quantitative research is used to measure how a sample of people feel, think or act in a particular way based upon a specific topic. Quantitative research tends to include large samples. Structured questionnaires are usually used, incorporating mainly closed questions - questions with set responses, usually generating numerical data or data that can be converted into numbers.
After researching these methods i feel it is key that we use both of these methods whilst researching into our target audience. Having a wider understanding of what the audience wants. having this level of understanding will really help us as a group to complete a successful film trailer.
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